Billing Perceptions and Branding

Your brand speaks volumes about your business and who you are. It can determine which class of consumer is going to be attracted to your product or service. In addition, when you possess a great brand, your competition can be marginalized. Most importantly, there are many aspects of your business that bring your brand to life and cause consumers to buy. 

Think someone would pay money for a rock? Maybe if it were a Pet Rock… Some of the craziest products and services sell in high demand at higher price because of great marketing and branding. People’s perception of a product can cause them to spend more than what they can actually afford. 

Think about the car you drive. There is probably a less expensive car with the same features but it does not possess the mark of a perceived higher-class automobile and therefore not as appealing. Why not? We are conditioned to want to live in a specific socioeconomic class and will pay dearly for it. In the same way, we condition our customers to either pay on time or pay late.

As business owners, we should develop the 5 most important factors of success. These 5 factors are:

• Product/Service
• Sales
• Marketing/Branding, 
• Customer Service
• Billing/Collections

I have seen some of the best companies fall short when it comes to the final step which is Billing and Collections. Why? Because it’s a hassle. And let’s face it, if you’re not the right person for this part of the job, you will suffer. That’s why you need proven methods to get paid fast and ease your billing process.

It’s interesting to work with a great number of companies who absolutely loath their billing and collections and lose money as a result. Business owners experience vast changes when they consult an expert who can aggressively focus in the area that directly affects revenue and cash-flow.  

As I have said before, “Getting paid is the last part of your business that must come first!“ Billing and Collections is the number one area where we see room for improvement in virtually every company. 

Great billing is part of a great brand and guarantees higher revenue, this is a fact!

Since 1989 CJM Billing Solutions, Inc has been helping businesses just like yours experience greater cash flow and increased revenue. We work with small businesses and fortune 500 companies to give them the tools needed to stop people from paying late and teach proven methods so frustrated business owners can enjoy greater success. Learn how to deal with past due customers and bring them into a habit of payment. Influence current customers to pay on time and set the tone for new customers to stay current? CJM is the leading consulting firm and we are experts in faster payments and higher revenue. It takes a special kind of person to run a business but it takes experience to bring the money in with little or no hassle. Visit us at CJM Billing Solutions, Inc. or get our quick guide at Top 10 Billing Secrets.